Communications & Social Media Strategy · 2024

The Poly Post

By Jazzlyn Bleil and Jessie Recendez · Cal Poly Pomona

A 15-page strategy for increasing campus engagement and guiding readers from Instagram to The Poly Post’s longer-form YouTube reporting. The project examines audiences, existing platforms, competition, key messages, communication goals, and a social media SWOT analysis.

Open presentation ↗Download PDF ↓Read published stories ↗

Cover of The Poly Post strategy presentation

Project focus

01

Audience engagement

Reach current students and alumni with campus news, event coverage, polls, live updates, and multimedia storytelling.

02

Instagram Reels

Turn weekly YouTube stories into short video teasers with clear headlines, captions, and a path to the full report.

03

Platform strategy

Use Instagram for visual promotion and community interaction while YouTube supports longer-form storytelling.

04

Growth opportunities

Build partnerships with student organizations and creators while highlighting student achievement and campus events.

Full presentation

Read all 15 pages

Use the viewer below, or open the PDF in a new tab for a larger view.